Privacy Policy
Privacy Policy — Maple & Claire
Last updated: [DATE]
Maple & Claire ("we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect when you visit or make a purchase from our website, how we use and share it, and the choices and rights you have.
By using our site, you agree to the practices described in this policy.
Contact: mapleclairejewelry@gmail.com
1. Information We Collect
Information you provide directly
- Order information: name, billing address, shipping address, email address, phone number, and order contents. Payment card details are entered directly with our payment processor — we do not receive or store full card numbers.
- Account information: if you create an account, your name, email address, password, and saved addresses.
- Communications: anything you send us by email, contact form, or social media, including order inquiries and return requests.
- Marketing preferences: your email address if you subscribe to our newsletter, and your subscription status.
Information collected automatically
When you visit our site, we automatically collect certain information about your device and browsing activity:
- IP address, browser type and version, operating system, and device identifiers
- Pages viewed, products viewed, time spent on pages, and referring website
- Date and time of access
- Cookie identifiers and similar tracking data
We refer to this collectively as Device Information, and it is collected using cookies, log files, web beacons, tags, and pixels.
Information from third parties
We may receive information about you from our payment processor, our shipping carriers, and our advertising and analytics partners — for example, confirmation that a payment succeeded, or aggregated information about how visitors found our site.
2. How We Use Your Information
We use the personal information we collect to:
- Fulfill and ship your orders, process payments, and provide order confirmations and tracking
- Communicate with you about your order, respond to inquiries, and handle returns or complaints
- Screen orders for fraud, chargeback risk, and other prohibited activity
- Send marketing emails about new collections, restocks, and offers, where you have opted in
- Improve and optimize our website, product range, and customer experience
- Show you advertising on third-party platforms, including retargeting ads for products you viewed
- Comply with our legal, tax, and accounting obligations
3. How We Share Your Information
We share personal information with the following categories of third parties in order to run our business:
| Category | Purpose |
|---|---|
| E-commerce platform (Shopify) | Hosting our online store, processing orders, storing customer and order data |
| Payment processors | Processing your payment and screening for fraud |
| Shipping and fulfillment providers | Delivering your order and providing tracking |
| Email and marketing providers | Sending order confirmations and marketing emails |
| Advertising platforms (e.g. Meta, Google) | Measuring ad performance and showing you relevant ads |
| Analytics providers | Understanding how visitors use our site |
| Professional advisors | Accounting, legal, and tax compliance |
We may also disclose your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our legal rights.
If our business is involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction.
We do not sell your personal information for money. However — see Section 6 — sharing data with advertising platforms for targeted advertising may qualify as a "sale" or "share" under certain state privacy laws, and you have the right to opt out.
4. Advertising and Tracking Technologies
Meta (Facebook and Instagram)
We use the Meta Pixel and Conversions API on our website. These technologies tell Meta which pages you visited, which products you viewed, and whether you completed a purchase. Meta uses this information to measure the effectiveness of our ads and to show you and others advertising for our products.
This means information about your browsing on our site is transmitted to Meta and may be matched to your Meta account. You can control how Meta uses this data through your Meta Ad Preferences settings and through the opt-out mechanisms in Section 6.
Meta's data policy: https://www.facebook.com/privacy/policy/
Analytics and other advertising
We may use Google Analytics and Google advertising products to understand site traffic and to run advertising campaigns. Google's privacy policy: https://policies.google.com/privacy
Cookies
Cookies are small text files stored on your device. We use:
- Strictly necessary cookies — required for the site to function, including your shopping cart and checkout
- Functional cookies — remember your preferences, such as language or saved items
- Analytics cookies — help us understand how the site is used
- Advertising cookies — used to show you relevant ads and measure campaign performance
You can control cookies through your browser settings. Most browsers let you refuse cookies or alert you when a cookie is being set. Note that disabling strictly necessary cookies will break checkout and other core functions.
Browser cookie settings: Chrome · Safari · Firefox · Edge
Do Not Track
Please note that we do not alter our data collection practices in response to a Do Not Track signal from your browser. We do honor Global Privacy Control (GPC) signals where required by law.
5. Data Retention
We retain your order information for our records unless and until you ask us to erase it, and in any case for as long as required by tax and accounting law. Account information is retained until you delete your account. Marketing contact data is retained until you unsubscribe.
6. Your Privacy Rights
Depending on where you live, you may have some or all of the following rights regarding your personal information:
- Right to know what personal information we collect, use, and disclose
- Right to access a copy of the personal information we hold about you
- Right to delete personal information we have collected from you
- Right to correct inaccurate personal information
- Right to opt out of the sale or sharing of personal information for targeted advertising
- Right to non-discrimination for exercising any of these rights
Residents of California, Virginia, Colorado, Connecticut, and other states with comprehensive privacy laws
Our use of advertising technologies such as the Meta Pixel may constitute "sharing" of personal information for cross-context behavioral advertising, or a "sale" as those terms are defined under state law.
To opt out of the sale or sharing of your personal information, email us at mapleclairejewelry@gmail.com with the subject line "Do Not Sell or Share My Personal Information," or use the opt-out link in our website footer where available.
How to exercise your rights
Email us at mapleclairejewelry@gmail.com with the request you wish to make. We may need to verify your identity before acting on your request — typically by confirming details of a recent order. We will respond within the timeframe required by applicable law, generally within 45 days.
You may designate an authorized agent to make a request on your behalf.
7. Children's Privacy
Our site is not intended for and is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us at mapleclairejewelry@gmail.com and we will delete it.
8. Security
We use SSL/TLS encryption to protect data transmitted between your browser and our site — you can recognize this by "https://" and the lock icon in your address bar. We follow generally accepted industry standards to protect the personal information we hold. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. International Visitors
Our store is operated from the United States and intended for customers in the United States. If you access our site from outside the U.S., your information will be transferred to, stored in, and processed in the United States, where privacy laws may differ from those in your country.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top indicates when this policy was last revised. Material changes will be communicated where required by law.
11. Contact Us
For questions about this Privacy Policy, to exercise your privacy rights, or to make a complaint, contact us at:
Email: mapleclairejewelry@gmail.com Mail: Maple & Claire,